Annual Impact Report 2023
A Letter from our Board President and Executive Director
In 2023 Moorelands Kids was committed to ‘building back’ on so many levels, including building back the number of children and youth able to access both Moorelands Camp and Moorelands city programs so as to ‘serve more kids, serve kids more”. Through engagement with community partners, as well as government representatives and local authorities, we endeavoured to elevate the visibility of our unique experiential leadership programs…
2023 Wrapped Up
In 2023, with the help of our generous community of friends and supporters, we welcomed 427 campers for an unforgettable summer at Moorelands Camp. We supported 157 families during the holidays and raised over $76,000 during our annual Giving Tuesday campaign. All of this makes a profound difference in the lives of children and youth in our programs.
Our Financial Position
As Chair of the Finance Committee, it is my pleasure to bring you the results of the 2023 Audited Financial Statements for Moorelands Kids.
Moorelands Kids has, once again, been recognized as a TOP 100 CHARITY in CANADA with a 5-star rating by Charity Intelligence (Ci), based on our efficacy, impact, fiscal practices and transparency of reporting.
As an organization, Moorelands Kids has remained steadfast in our commitment to serving at-risk children and youth across the Greater Toronto Area and beyond. Our dedicated staff have ensured that the integrity of our resources, donated dollars and gifts-in-kind were directed to deliver quality after-school and camp experiences for kids from low-income families.
Looking forward, we plan to not only return to pre-pandemic capacity, but to continue to grow our capacity to serve even more kids. The Board of Directors has overseen the strategic growth of Moorelands Kids in meeting its operating fiscal goals for 2023.
As we continue to eye growth, we are dedicated to ensuring that Moorelands Kids remains financially sustainable while maintaining integrity in delivering quality resources for vulnerable children and youth. Thank you for your financial support which positions us well in serving more kids through our unique experiential leadership programs.
Sincerely,
Ryan Magee
Chair of the Finance Committee
Top 100 Charity
(2020-2023)
In 2023, Charity Intelligence Canada once again recognized Moorelands Kids as a Top 100 charity in Canada. We earned a 5-star rating based on our program impact and financial transparency. Click here to read our financial statements from 2023, or view our past financial statements.
READ 2023 FINANCIAL STATEMENTS
PREVIOUS FINANCIAL STATEMENTS
Our Community of Supporters
As we reflect on the past year, we are filled with gratitude for the Moorelands community of supporters who have invested financially in our work and mission, while also volunteering their time and expertise with us. Without your support we could not achieve such positive outcomes for the children and youth in our City and Camp programs. Thank you!
The 2023 Toronto Vital Signs report once again sheds light on the challenges faced by the families that we serve. Income inequality is at an all-time high, with a rise in reported income insufficiency from 21% in 2018 to 33% in 2023. In the face of such economic uncertainty for families, Moorelands Kids remained steadfast in our commitment to offer significantly subsidized leadership programming. As a result, we were able to increase the number of children and youth from low-income families that to explore and realize their unique potential for success through these programs.
Last year posed some challenging circumstances in terms of fundraising in light of various factors. Some foundations and corporations changed their funding focus, capped their funding and also implemented changes to reduce frequency of funding. As part of our 5-year Strategic Plan we implemented a Corporate Acquisition Strategy in order to build on our funding relationships, so as to sustain our financial integrity as an organization. This was instrumental in recognizing the work needed to rebuild funding pipelines, while unearthing new funding possibilities for Moorelands Kids.
We also engaged in a new branding strategy so as to advance our efforts in elevating the visibility of Moorelands Kids. This was integral in modernizing our approach to communications with families and funders, so as to engage more children and youth in programs, as well as attracting new funders. Our hope is that through these efforts, and with the consistent and dedicated support of those in our Moorelands community, we can continue to create positive leadership and social pathways for children and youth to realize their potential to succeed at home, at school, and in their communities.
Thank you for your steadfast support!
Colette K. Halferty
Director of Development & Communications
Our Programs
Moorelands Camp
Moorelands Camp is an overnight summer camp near Dorset, Ontario, serving kids ages 8-16. All camp costs are significantly subsidized, offering children and youth from low-income families the opportunity to experience nature while developing life and leadership skills.
City Programs
Moorelands Kids offered after-school programs tailored to meet the needs of children and youth in Toronto. BLAST, LED, and VITAL provided opportunities for personal growth, skill development, and community engagement for youth of all ages. Each program was at no cost to ensure accessibility for low income families.
Holiday Sharing
In 2023, Holiday Sharing provided support to 157 families during the holidays. Through the generous and dedicated support of our donors, staff and volunteers, Moorelands Kids provided gifts to 511 kids, movie gift cards to 73 youth, grocery gift cards to 157 families and 93 additional gift cards to the Top Up the Pantry families.
2023 EVENT AND CAMPAIGN HIGHLIGHTS
In 2023, we celebrated the success of our annual fundraising campaigns, Giving Tuesday and Send a Kid to Camp. We also came together as a community for exciting events such as Festi-Fall and Spring Fling. It was great to see everyone joining in on the fun! Check out this photo gallery and a summary of the 2023 event and campaign highlights.
THANK YOU TO OUR FRIENDS & SUPPORTERS!
Moorelands Kids would like to thank our entire community, including our donors, volunteers, Board and staff for your ongoing support and commitment to our mission, and the families we serve. In 2023, we were reminded of the power of collective kindness and generosity. Your support was integral to empowering kids to realize their potential to succeed!
Since 1912, tens of thousands of disadvantaged Toronto children and their families have benefited from the remarkable generosity of our partners. We are grateful to all of the caring, responsive and deeply committed individuals, corporations, foundations, church and service groups who support Moorelands Kids.
